{"id":10475,"date":"2024-11-30T12:50:30","date_gmt":"2024-11-30T11:50:30","guid":{"rendered":"https:\/\/martinezlacuesta.com\/noticias\/wine-is-a-way-of-life-javier-banales-ceo-of-martinez-lacuesta\/"},"modified":"2025-04-11T06:33:42","modified_gmt":"2025-04-11T04:33:42","slug":"wine-is-a-way-of-life-javier-banales-ceo-of-martinez-lacuesta","status":"publish","type":"post","link":"https:\/\/martinezlacuesta.com\/en\/noticias\/wine-is-a-way-of-life-javier-banales-ceo-of-martinez-lacuesta\/","title":{"rendered":"\u2018Wine is a way of life\u2019 Javier Ba\u00f1ales, CEO of Mart\u00ednez Lacuesta"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Javier Ba\u00f1ales y la historia de las Bodegas Mart\u00ednez Lacuesta | NO LIMITS #20\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5uQLHmgWlDLhhwdeLER7rc?si=9f99b214c2294585&amp;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">Javier Ba\u00f1ales, CEO and General Manager of Bodegas Mart\u00ednez Lacuesta, has starred in the podcast <strong><a href=\"https:\/\/www.autonomosyemprendedor.es\/articulo\/tu-historia\/javier-banales-ceo-martinez-lacuesta-vino-es-mas-que-negocio-es-forma-vida\/20241121100000039493.html\" target=\"_blank\" rel=\"noopener\">NO LIMITS | Historias de Negocios <\/a><\/strong>of the publication <a href=\"https:\/\/www.autonomosyemprendedor.es\/\" target=\"_blank\" rel=\"noopener\"><strong>Aut\u00f3nomos y Emprendedores<\/strong><\/a><strong>. <\/strong>Below you will find both the link to listen to it and the summary published in the publication, to which we would like to thank for their interest. \u2018Wine is more than a business, it is a way of life\u2019, says Javier Ba\u00f1ales.<\/p>\n\n<p class=\"wp-block-paragraph\">We believe that accompanying both reading and listening to the podcast with a glass of wine would help to elevate the experience.<\/p>\n\n<p class=\"wp-block-paragraph\">We share with you the summary that the publication made of this pleasant conversation.<\/p>\n\n<p class=\"wp-block-paragraph\">If you prefer to listen to the podcast directly on Spotify, <a href=\"https:\/\/open.spotify.com\/episode\/5uQLHmgWlDLhhwdeLER7rc?si=aca32988adaa43f8\">here<\/a> is the link.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>No Limits<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Since 1895, Bodegas Mart\u00ednez Lacuesta has been a benchmark in wine production in Haro, a privileged region for its vineyards and winemaking traditions. \u2018F\u00e9lix Mart\u00ednez Lacuesta was a visionary who knew how to be ahead of his time,\u2019 says Javier Ba\u00f1ales, the winery&#8217;s current CEO. With four generations at the helm, this family business has maintained its own style that has endured over the years, adapting to changes without losing its essence.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Classic wines with unique character<br\/><\/strong>Mart\u00ednez Lacuesta defines himself as \u2018wine tuners\u2019. According to Ba\u00f1ales, this means working with precision and care at all stages of production to create elegant and balanced wines. \u2018We don&#8217;t look for fashions, but for a classic, timeless style that connects with the values of today&#8217;s consumer,\u2019 he explains. Its lines include crianza reds, signature wines and its iconic vermouth, all made with grapes from selected vineyards in the Rioja Alta.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Vineyards and sustainability: the soul of the wines<br\/><\/strong>The key to Mart\u00ednez Lacuesta&#8217;s success lies in its environment. \u2018We work with vineyards that reflect the fresh landscape of Haro and its slow cycle\u2019, says Ba\u00f1ales. Approximately 50% of the grapes come from our own vineyards, while the rest are grown with trusted winegrowers. In addition, the cellar, which is buried more than 13 metres underground, guarantees a stable temperature and sustainable production, thus preserving quality and the environment.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Unique wine experiences<br\/><\/strong>In addition to production, Mart\u00ednez Lacuesta is committed to wine tourism. They offer personalised visits that include tastings of historic wines and sensory experiences such as vermouth tasting with food and wine pairing. \u2018We want each visit to be unforgettable and to reflect the passion we put into each bottle,\u2019 says Ba\u00f1ales.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>A legacy that looks to the future<br\/><\/strong>On the occasion of their 130th anniversary, the wineries are preparing a series of events to celebrate their history and innovations. \u2018It is an honour to lead a project with so much history and at the same time a challenge to continue building a legacy that will inspire the next generations\u2019, concludes Javier Ba\u00f1ales.nozcan both classic wines from our winery and new wines, especially white wines, highlighting the great boom we are experiencing in this range of wines.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podcast NO LIMITS ! Business Stories from the publication Aut\u00f3nomos y Emprendedor<\/p>\n","protected":false},"author":4,"featured_media":9100,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-martinez-lacuesta-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Wine is a way of life\u2019 Javier Ba\u00f1ales, CEO of Mart\u00ednez Lacuesta<\/title>\n<meta name=\"description\" content=\"Don&#039;t miss the interview that reveals the secrets of Bodegas Mart\u00ednez Lacuesta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/martinezlacuesta.com\/en\/noticias\/wine-is-a-way-of-life-javier-banales-ceo-of-martinez-lacuesta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podium at the 24th Best Wines of Spain Salon\" \/>\n<meta property=\"og:description\" content=\"Mart\u00ednez Lacuesta, Podium at the 24th Best Wines of Spain Salon\" \/>\n<meta property=\"og:url\" content=\"https:\/\/martinezlacuesta.com\/en\/noticias\/wine-is-a-way-of-life-javier-banales-ceo-of-martinez-lacuesta\/\" \/>\n<meta property=\"og:site_name\" content=\"Bodegas Mart\u00ednez Lacuesta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MartinezLacuesta\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-30T11:50:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-11T04:33:42+00:00\" \/>\n<meta property=\"og:image\" 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